The 3 F's campaign is to bring awareness to the fashion industry and the mass-production of clothes that has affected the environment while exploiting third-world country workers. At the moment, there are no campaigns that only focus on the fast fashion industry. For this project, I have made up a group called The Three F’s (the3fs.org) which stand for "F--k Fast Fashion". The target audience is towards women from ages 15-30, given that they are the target audience of these factories. Right now, graphic t-shirts are very in style and are being mass produced by these fast fashion companies. I used inspiration from the “Got Milk?” campaigns from the early 2000’s to bring a sense of nostalgia with the advertisements.For this campaign, the shirts themselves have become the ad, with very abrupt and honest slogans about fast fashion are printed on the front. This campaign has potential to spread farther than print, using the t-shirts and stickers to be sold and used as advertising.