ADMIRAL SPORTSWEAR

Admiral is an English sportswear brand that manufactures clothing primarily for soccer since 1914. The project was to create an alternate logo for the preexisting one, since Admiral is already a developed brand. Since it is a textile company, I got inspiration for the new logo from the sleeves of a Navy Admiral. Their ranking is shown with four stars along the sleeve. The new logo design is four stars weaving with each other to demonstrate fabric and threads of textiles. For the color palette, I chose a deep blue, a red and white. These colors are classic in sports and are 3 of the 5 colors seen on the Olympic rings. Included is a a brand book that goes further in depth of the different logo variations and specifications for the Admiral Sportswear brand identity.

YEAR: 2023

SKILLS: Brand Identity, Typography, Merchandise Design, Market Research

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